Groupism

Groupism helps people feel undeserved pride.

Original source

Harm

Don't materially harm other people;
emotional harm is unavoidable.

Likable People

Women like "cute", men like "sexy", everyone likes "pretty".
And everyone likes unconditional affection/respect --
which conflicts with good judgement.

Niches

Most people cannot win the social competition/game for status.  So they create/join a niche competition/game, and win that game against people who are not even playing that game.   The competition becomes which game is best, and that is unanswerable and non-individual,  therefore safe for the pride.