Harm

Don't materially harm other people;
emotional harm is unavoidable.

Moderation

Moderation is moderation;
moderation is not an unavoidable slippery slope to the opposite extreme.

Outlawing

Don't outlaw things that you personally don't want to do.
Outlaw things that you don't want done to you.

Likable People

Women like "cute", men like "sexy", everyone likes "pretty".
And everyone likes unconditional affection/respect --
which conflicts with good judgement.

Cruelty

We are nice people who destroy ourselves & each other out of boredom.

Fair Trade

The best way to give people a good quality of life, is to live by the rule of fair trade:  trades must be made with the consent of all materially affected people.  (Opportunity costs are not a material effect?)

Niches

Most people cannot win the social competition/game for status.  So they create/join a niche competition/game, and win that game against people who are not even playing that game.   The competition becomes which game is best, and that is unanswerable and non-individual,  therefore safe for the pride.